WHAT WE DO
OUR CLIENTS
AWARDS
OUR PEOPLE
CONTACT
NEWS
BLOG
We use a robust framework of tools to solve problems
and develop tailored solutions for our clients.
While we make extensive use of research, data analytics, strategy
and planning tools, the distinguishing feature of our work is our
knowledge of human behaviour.
DATA
ANALYTICS
Segmentation
Marketing mix optimisation
Range optimisation
Targeting
Social media analytics
INFORMATION DESIGN
Physical and digital storytelling
Infographics
Custom publications
Custom website development
Video documentaries
STRATEGY & ACTIVATION
Strategic planning
Brand strategy and positioning
Trends analysis and forecasting
Customer and employee brand proposition development
Ideation
Stakeholder engagement
Workshop facilitation
Opportunity identification
RESEARCH
Quantitative research
Qualitative research
Customer journey mapping and channel strategy
Ongoing brand, communications and market tracking
Communications development & evaluation
New product development
Segmentation
Co-creation
Ethnography
Service design and
user experience
2015 IBM Kenexa Best Workplaces Awards, Finalist
2015 Design Institute of NZ Best Awards,
Spatial - Office & Workplace, Gold
2015 Design Institute of NZ Best Awards,
Spatial - Colour, Gold
2015 Architecture Now Interior Design Awards 2015, Supreme Award
2015 Architecture Now Interior Design Awards 2015, Workplace under 1000m2 Award
2014 AUT Excellence in Business Support Awards,
Sales & Marketing, Winner
2014 Research Effectiveness Awards,
Data Insight Visualisation Award, Winner
2014 Research Effectiveness Awards,
Consumer Services, Gold
2014 Research Effectiveness Awards,
Media and Advertising, Gold
2013 ESOMAR Award for Best Paper,
Market Research Society NZ 2013 Conference
2013 AUT Excellence in Business Support Awards,
Sales & Marketing, Finalist
2012 Westpac Auckland Central Business Awards, Excellence in Marketing, Winner
2012 Westpac Auckland Central Business Awards,
Best Emerging Business, Finalist
2012 MRSNZ Awards, Consumer Products, Gold
2012 MRSNZ Awards, Consumer Services, Gold
2012 AUT Excellence in Business Support Awards,
Sales & Marketing, Finalist
2011 Deloitte Fast50, 42nd Fastest Growing Company
2011 ESOMAR Award for Best Paper,
Market Research Society NZ 2011 Conference
2011 Ernst & Young Entrepreneur of the Year, Finalist
2011 Design Institute of New Zealand Best Awards,
Graphic Identity Development, Bronze
2011 Deloitte Fast50, 29th Fastest Growing Company
2010 MRSNZ Awards, Media & Advertising, Gold
2010 Design Institute of NZ Best Awards,
Office & Workplace Environment, Gold
2010 Urbis Magazine, Best Corporate Fit Out
2009 World Association of Market Research,
Excellence Award, Nominee
2008 MRSNZ Awards, Consumer Products & Consumer Services, Gold
2008 CarboNZero Certified Organisation
We are always on the look out for new talent. If you think you'd be a great addition to
our team, send us your CV work@tra.co.nz
JANE ADDINGTON
Head of Operations
SIMON TAYLOR
Business Director
ANDREW BALEMI
Statistics Guru
DAWN MUNRO
Senior Consultant
MICHAEL KERNOT
Senior Consultant
ANTONIA MANN
Strategist
JON CARAPIET
Senior Consultant
DULCIE TAURI
Senior Consultant
ADRIAN STONE
Senior Data Engineer
TONY LAI
Lead Data Scientist
MONALEEN CABARON
Data Engineer
SOKKHA TUY
Consultant
LUKE MARINER
Project Manager
PAULA FIRMIN
Project Manager
EMILY FRANKLIN-SMITH
Consultant
BANUREKA RAVINDARAN
Data Engineer
MARLEZE KRUGER
Receptionist – Office Manager (Maternity Cover)
ANNA GRIFFIN
Receptionist – Office Manager (Maternity Leave)
Feel free to give us a call, or drop by for a coffee.
We’d love to chat about your business.
If you're interested in staying up to date with what we're doing, then check out our news blog.
To keep up with other interesting things we're looking at, check out our Tumblr - The Viewing Deck.
AUCKLAND
PHONE:
09 377 8129
EMAIL:
POSTAL ADDRESS:
PO Box 826,
Shortland Street,
Auckland, 1140
PHYSICAL ADDRESS:
Quay Building, Level 4,
106-108 Quay St, Britomart,
Auckland 1010
WELLINGTON
PHONE:
04 472 6336
EMAIL:
PHYSICAL ADDRESS:
Huddart Parker Building, Level 1,
1 Post Office Square,
Wellington, 6148
© TRA 2016
Design & Build | TRA :: Studio
