About TRA

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Brands are defined by what they do – and TRA is no exception.

We are an insight agency.

We put customers at the heart of organisations by way of insightful, intelligent analysis of how they behave. We find customer-centric opportunities for growth and help our clients operationalise these. 

Research Association Effectiveness Awards, winner Innovation Award 2016

AUT Business School 2016 Excellence in Business Support Awards, winner Business
$5M - $20M T/O category

IBM Kenexa Best Workplace Awards, Finalist 2015 & 2016

Research Association Effectiveness Awards 2016, winner Platinum - Social & Community

Research Association Effectiveness Awards 2016, winner Gold - Media & Advertising

Architecture Now Interior Design Awards 2015, Supreme Award

Design Institute of NZ Best Awards, Spatial - Colour, Gold

2015 Design Institute of NZ Best Awards, Spatial - Office & Workplace, Gold

2012 Westpac Auckland Central Business Awards, Excellence in Marketing, Winner

2012 Westpac Auckland Central Business Awards, Best Emerging Business, Finalist

2011 Ernst & Young Entrepreneur of the Year, Finalist

2011 Deloitte Fast50, 42nd Fastest Growing Company

Architecture Now Interior Design Awards 2015, Workplace under 1000m2 Award

AUT Excellence in Business Support Awards 2014, winner Sales & Marketing

ESOMAR Award for Best Paper, Market Research Society NZ 2013 Conference

Research Association Effectiveness Award 2014, Gold - Consumer Services

Research Association Effectiveness Awards 2014, Gold - Media and Advertising

Research Association Effectiveness Awards 2014, winner Data Insight Visualisation Award

Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand, on an empathic and intellectual level, how brands fit into people’s lives and how this can drive growth for clients.

We’re defined by ambition, restlessness, resilience, unity, innovation, warmth and respect; for ourselves and for others. We don’t stand on ceremony and certainly don’t stand and wait for things to happen. We’re influential, in touch, intrepid and incomparable. And on a good day, we’re untouchable.