TRA is proud to announce its expansion into the Wellington market. Since opening their doors in 2007, TRA has had a big impact on the insight industry in New Zealand and is the fastest growing agency in New Zealand. After developing a great team and client base operating from Auckland, they are excited to now expand into having local support for their growing base of Wellington clients.
A new office in the capital is a bold step and paves the way for fresh thinking in a market that thrives on thought leadership. TRA’s fresh approach to insight and their understanding of human behaviour has already helped Wellington based clients such as NZ Parliament, VTNZ, New Zealand Post and NZTA to grow.
To lead the Wellington office, TRA is excited to welcome the appointment of Luke Procter as Head of Wellington who will be housed in the Huddart Parker Building in Post Office Square.
A proud Wellingtonian, Luke has recently returned to his hometown after working in Auckland and London for the last ten years in insight, marketing, data and strategy roles.
Most recently working as Insight and Strategy Director for Clemenger SHOP, Luke’s experience across a wide range of industries both agency and client-side, makes him a great all-rounder and well suited to running the Wellington office.
“We’re in the Wellington market for the long-term” says Andrew Lewis, Managing Director of TRA. “Wellington is a big opportunity for us and the plan is to take on Wellington based staff as we grow”. Luke is equally inspired “We’re very excited to bring a fresh approach to Wellington’s insight industry”.