Inside voices please

Shouting out random things in public and running away isn’t the best way to have a conversation in real life, so why do brands think it’s a strategy that’ll work on social media? From monitoring many of New Zealand’s biggest social Media brands on Social Pulse, our monitoring platform, we see the difference that consistency of conversation makes to levels of engagement.  Colleen shares this and more on stoppress.co.nz

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#BestWorkNZ

We are really proud to announce that TRA is a finalist in the IBM Kenexa® Best Workplaces Awards 2015!

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A very warm welcome to Simon Taylor

A very warm welcome to Simon Taylor

A very warm welcome to Simon Taylor

Simon has recently returned to New Zealand after over 8 years in the UK to join TRA as a Senior Consultant. He has a strong background in insight (both agency and client side) as well as Product Development and Comms, most recently holding a range of roles at Tesco Bank, the retail banking arm of Tesco plc. Simon has two young daughters who keep him pretty busy, but when possible, he enjoys watching any sport that is on offer or getting outside to enjoy a run/cycle or swing a golf club.

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What they say versus what they do

Image credit: Eddie Montone via stoppress

Image credit: Eddie Montone via stoppress

This week on StopPress Andrew shares some insights on a really fascinating study we recently did on how people go about buying beer. What made it so fascinating? People watching. No matter how people tell you they behave, their subconscious actions speak truer than words.

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MAMILs in Auckland traffic

Auckland suffers from challenging transport problems, as those who commute in and out of the city experience every day will know. Key to the success in overcoming the problem as the city continues to grow, is taking people out of cars and into other more active modes of transport, such as walking and cycling. Earlier this year TRA conducted a study with Auckland Transport to understand how to get people more active across cycling and walking. Here’s a little peak in to the insights that were picked up by stuff.co.nz this week.

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What’s a MAMIL? Cycling enthusiasts also known as Middle Aged Men In Lycra

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A very warm welcome to Nick Thompson

This week we were really happy to welcome Nick Thompson to the TRA family. With a background in marketing comms, research and strategy, Nick recently moved from Wellington to join the team as a Senior Consultant at TRA. He has a doctorate in marketing and has worked on both the client and agency sides of customer experience for a range of brands. Time at the gym, hanging out with good people and finding great coffee are Nick’s key priorities outside of work. He also brings our number up 30 people! Happy 30th TRA, and welcome Nick!

A very warm welcome to Nick Thompson

Say hi to Dr Nick!

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2015 TVNZ Marketing Awards

TRA was out in support of our clients at the recent NZ Marketing awards. Big congratulations go out to our clients that walked away with awards on the night – BP took out both the Supreme and Retail Award for their ‘Friends with Ongoing Benefits’. Also deserving of applause is ATEED, Auckland Transport, and Mercury Energy. Well done to all the winners. Fantastic efforts worthy of the recognition. – Here’s a few snaps from the evening. Looking good team, looking good!

Karin, Colleen and Amber

Karin, Colleen and Amber

Shaun, Vincent Heeringa (Tangible Media), and Andrew

Shaun, Vincent Heeringa (Tangible Media), and Andrew

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TRA on film

Something very cool landed in our inbox this morning – a short film by photographer and filmmaker Jeremy Toth that showcases both the architecture of our new space and the creative rational that inspired our architect Jose Gutierrez. Jeremy has also done all the official spatial photography that has so beautifully represented the space in all its recent awards and publicity features. Like Jose, he has an incredible attention to and appreciation of fine details. We love working with these talented guys, proudly supporting local creative professionals, and are quietly chuffed to be part of their beautiful portfolios.

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Make sure your customers are centre-stage

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In her recent Idealog.co.nz article, Colleen discusses customer satisfaction, and how to make sure your customers are centre-stage, you first have to feel their pain. Good customer experience starts with the customer’s reality not the companies touchpoints – truly customer centric companies get that.

 

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An offer you can’t refuse

Loyalty dogs

In the cover article of the July/August NZ Marketing Magazine, Andrew Lewis dug deep into consumer loyalty incentive programmes and the (often wasted) opportunities of loyalty schemes both here in New Zealand and abroad. Now that article is live on Stoppress – give it a read!

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