From the bookshelf of TRA

Recommended reading

We’re seekers of truth and we look wherever we need to. These are the favourite books on our bookshelf, the ones we find ourselves returning to, again and again.

  • A Master Class in Brand Planning

  • Contagious: Why Things Catch On

  • Cultural Strategy

  • Decoded: The Science Behind Why We Buy

  • Emotions Revealed

  • Herd: How to Change Mass Behaviour by Harnessing Our True Nature

  • How Brands Become Icons

  • How Brands Grow

  • How Customers Think

  • I'll Have What She's Having

  • Nudge

  • On Purpose

  • Paid Attention: Innovative Advertising for a Digital World

  • Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • Sapiens: A Brief History of Humankind

  • Seducing the Subconscious

  • Testing to Destruction

  • The Business of Choice

  • The Long and Short of It

  • The Wisdom of Crowds

  • Thinking Fast and Slow