From the bookshelf of TRA

Recommended reading

We’re seekers of truth and we look wherever we need to. These are the favourite books on our bookshelf, the ones we find ourselves returning to, again and again.

  • A Master Class in Brand Planning

  • Contagious

  • Decoded

  • Emotions Revealed

  • Hidden Persuaders

  • How Brands Grow

  • I'll Have What She's Having

  • Nudge

  • On Purpose

  • Paid Attention

  • Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • Sapiens

  • Seducing the Subconscious

  • Testing to Destruction

  • The Business of Choice

  • The Long and Short of It

  • The Wisdom of Crowds

  • Thinking Fast and Slow