+64 9 377 8129
PO Box 826
Level 4 Quay Building
106-108 Quay Street
Tel. +64 9 377 8129
Want to work with us?
We’re always keen to hear from like-minded, curious, talented people. If that sounds like you, flick us a line at email@example.com with your CV.
TRA Labs is dedicated to developing data-driven AI solutions for complex business problems.
Paydar levels the playing field for retail and hospitality businesses, providing the power of AI and data-driven decision making for the price of a monthly power bill. Paydar gives businesses absolute clarity on their performance against their competitors, and the direct actions they require to grow.
Zavy provides brands with a strategic view of their performance across social and digital media, and gives direction to optimise social activity.
From the bookshelf of TRA
A Master Class in Brand Planning
Contagious: Why Things Catch On
Decoded: The Science Behind Why We Buy
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
How Brands Become Icons
How Brands Grow
How Customers Think
I'll Have What She's Having
Paid Attention: Innovative Advertising for a Digital World
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Sapiens: A Brief History of Humankind
Seducing the Subconscious
Testing to Destruction
The Business of Choice
The Long and Short of It
The Wisdom of Crowds
Thinking Fast and Slow